Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won't get you anywhere. When readers find your content, they want to get all the answers and in-depth info, without the need to visit other sites or go back to …

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. The customer typically will not develop loyalty to a brand without sufficient knowledge. While longer blog posts and articles generally outperform shorter …

You should also make sure the keyword is usable. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. To get links from high quality blogs, you need to create link-worthy content on your own blog …

Longer domain names can be more specific (or relevant when appearing in search results). Want your website content to perform well on search? Then start writing compelling headlines. This keyword uses numerous different words and as such can also be known as a search phrase. Have you seen this wonderful …

A rational appeal follows the hierarchy of effects stages of awareness, knowledge, liking, preference, conviction, and purchase. Strategic Business Insights provides a popular classification of lifestyles using psychographic segmentation. One way to do that is by including words and phrases that are semantically and logically related to the main keyword …

Sometimes web optimisation agencies may seem contradictory and confusing, but once you have built up a sense of trust with them, you can be assured that they are doing the best that they can for your business. The vast number of advertising and promotional outlets combined with a multitude of …

Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating. Social media offers pathways to engage in two-way communications with consumers, at a point of purchase in a retail store, in their homes, or at their places of …